Commercial customers, particularly those who are pursuing Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council, value our suite of web-based, interactive tools that enable them to more quickly share accurate designs and environmental information with their customers while reducing the use of paper and physical samples. For residential customers, our tools that allow them to visualize and compare products before purchasing are a differentiating factor. Above all, digital customer tools are a win for the environment — helping us cut waste by greatly reducing printed materials.
At our design studio in San Francisco, for example, digital tools allow residential customers to bring their design ideas to life. Using LCD touch screens, customers can virtually flip through digital catalogs for Dal-Tile and Mohawk Home, view inspiration gallery images and build out designs with a tile and stone visualizer tool. Light panels show how tile will look in different settings in the home, an important factor in choosing the correct tile for a customer’s space.
Another tool for residential customers is Quick-Step®’s proprietary digital visualization tool, “Style My Floor.” This smartphone and iPad app lets consumers realistically see what a particular Quick-Step floor would look like installed in any room. Using augmented reality technology, the app displays a virtual floor over the room’s existing floor when viewed on the customer’s screen. This allows the customer to envision what the product will look like before making a purchase.
In addition, information on our entire commercial carpet product line is available on GreenWizard, a leading software provider for the design and construction community that simplifies the process of managing sustainable construction projects. GreenWizard enables users to search for sustainable product attributes, as well as for products that support Living Building Challenge certification projects. For LEED certification projects, GreenWizard offers an end-to-end solution by utilizing a proprietary credit assessment tool to model and optimize LEED credits, manage product-related documentation and automate the online submission process.
We also offer the ability to create realistic carpet tile and hard surface simulations. With our render-ready images, we provide optimized images that are light-balanced, color-corrected and sized to scale. All images are processed at 150 dpi and available in a number of recommended installations.
Another tool, the industry-first DesignFLEX Visualizer, allows designers to create and demonstrate any of the thousands of unique installations possible with our innovative State of Mind modular carpet collection. This interactive tool also eases the specification process by maximizing design accuracy.
The Mohawk Group catalog app for the iPad allows designers and architects to search our comprehensive commercial product catalog on demand, order product samples and email product ideas to colleagues and clients. Not only does this app provide customers with instant access to a wide range of product information, but also, it helps reduce the amount of paper used for print catalogs. In the field, our commercial sales organization uses iPads exclusively, along with the proprietary sales automation tool, which enables our sales force to be more responsive to customers while further reducing our use of paper.
Dal-Tile’s virtual web catalog reduces our need to print and ship these materials, while allowing for real-time updates when product lines are added, extended or discontinued during the year. The catalog gives users on-demand access, is available in multiple versions depending on the user’s needs, can be downloaded for print and shared via email or social media, such as Facebook, Twitter or LinkedIn.
Because online tools will not replace a physical sample in every instance, we offer a sample take-back program for commercial customers. A return-mail bag ships with our samples so that they can be returned to us when no longer needed. We are able to reuse approximately 85 percent of the sample folders that are returned, keeping these materials out of landfills.